Insights
Knowledge and practical tips on websites, conversion, findability and AI, explained clearly, without the jargon.
- AI visibility
Getting found in ChatGPT: how to prepare your website for AI search
More and more people ask ChatGPT or Gemini instead of Google. Those give one answer with a few sources. Here's how to make sure your business is among them, without building a separate 'AI channel'.
- Local SEO
Getting found locally: how to win customers in your own region
For most businesses the best customer is around the corner, not on the other side of the country. Here's how to rank at the top in your own region, with the basics in order rather than a big budget.
- Branding
A logo isn't a brand: why identity is more than a picture
Most business owners think branding begins and ends with a logo. But customers don't choose you for your picture, they choose the feeling your whole presentation gives. Here's how to build a brand that sticks and earns.
- Websites
WordPress or custom-built? How to make the right call
It isn't the technology that decides what your site is worth, but what you want from it. Five questions that make the WordPress-or-custom choice for you.
- Performance
Why speed earns you more than a beautiful design
A gorgeous site that loads slowly loses visitors before the design even appears. Where speed comes from, and why it isn't the opposite of beautiful.
- AI
AI for SMEs: 5 tasks you can automate today
You don't need to be a data scientist. Five concrete tasks you can make smarter or faster with AI today.
- Conversion
Your website is not a digital brochure
A beautiful site that sells nothing is expensive decoration. 5 concrete things that turn your website into a sales machine.
- Pricing
What does a website really cost?
Why 'it depends' isn't a dodge, plus honest ballpark prices and where your money actually goes.
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