About the project
BASE is no ordinary gym: no crowded floor, no group classes and no standard fitness concept, but a controlled, exclusive training environment in Vlissingen. We designed and built the website that conveys that premium feel immediately and guides visitors effortlessly to personal training or a limited membership.
The brief
BASE wanted a website that feels as exclusive as the studio itself: sleek, calm and confident. No loud fitness claims, but a clear look that attracts the right people, entrepreneurs, professionals and serious athletes who deliberately choose quality over the crowd.
basetraining.nl, from the studio to personal training and limited memberships
Personal training
At BASE everything revolves around personal attention and sustainable progress. The site shows exactly that: every programme starts from your goal, capacity, lifestyle and schedule, so training and coaching fit fully around your daily rhythm.
Limited memberships
BASE deliberately works with a limited number of memberships to safeguard calm, quality and training comfort. With 24/7 access via a personal QR code in the BASE app, no busy peak hours or queues, but training in an exclusive environment where space, structure and focus come first.
Design & development
From concept and design to a fully working website: we built basetraining.nl from scratch. A dark, high-end design with strong typography and calm space, with clear calls to action, 'Sign up', 'Book a Gym Tour', that get visitors moving straight away.
What we did
No crowded gym, no group classes, no standard fitness concept.BASE Training Studio
Stefan Schoenmaker
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