About the project
BASE is no ordinary gym: no crowded floor, no group classes and no standard fitness concept — but a controlled, exclusive training environment in Vlissingen. We designed and built the website that conveys that premium feel immediately and guides visitors effortlessly to personal training or a limited membership.
The brief
BASE wanted a website that feels as exclusive as the studio itself: sleek, calm and confident. No loud fitness claims, but a clear look that attracts the right people — entrepreneurs, professionals and serious athletes who deliberately choose quality over the crowd.
basetraining.nl — from the studio to personal training and limited memberships
Personal training
At BASE everything revolves around personal attention and sustainable progress. The site shows exactly that: every programme starts from your goal, capacity, lifestyle and schedule, so training and coaching fit fully around your daily rhythm.
Limited memberships
BASE deliberately works with a limited number of memberships to safeguard calm, quality and training comfort. With 24/7 access via a personal QR code in the BASE app — no busy peak hours or queues, but training in an exclusive environment where space, structure and focus come first.
Design & development
From concept and design to a fully working website: we built basetraining.nl from scratch. A dark, high-end design with strong typography and calm space, with clear calls to action — 'Sign up', 'Book a Gym Tour' — that get visitors moving straight away.
What we did
No crowded gym, no group classes, no standard fitness concept.BASE Training Studio
Stefan Schoenmaker
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