Work FSV De Feijenoorder
FSV De Feijenoorder
One brand for the largest independent supporters' association in the Netherlands.
About the project
Since 2019 we've been helping build the brand of FSV De Feijenoorder — from logo and visual identity to digital platforms, an online auction and the 'Home of the 12th man' collection.
The brief
FSV De Feijenoorder connects Feyenoord's following and puts the club in the global spotlight with tifo displays. We translated that energy into one consistent brand — from logo and visual identity to everything the members get in their hands.
Brand & product
In 2021 we launched the 'Home of the 12th man' collection: a consistent product line that makes the brand tangible. From scarf to serving board — recognisable, high-quality and fully on brand.
From first sketch to product in the hands of 20,000 members — the brand is right down to the last detail.Stadium Line — 90th anniversary
Platform & impact
We built digital platforms and an online auction. With signed player shirts, the auction raised € 7,500 for the Dirk Kuyt Foundation — brand and tech in service of a good cause.
What we did
defeijenoorder.nl — the brand, digitally
Stefan Schoenmaker
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