About the project
As digital partner of SC Feyenoord we're helping build the club's full digital transformation: a new website and all digital communication at the Varkenoord complex, right down to the narrowcasting along the pitches.
The brief
SC Feyenoord — the sports club at Varkenoord, in the shadow of De Kuip — appointed BRKdesign as its digital partner. A milestone in the club's digital transformation: one clear, modern environment for members, visitors and partners, fitting the association's ambition.
Web & narrowcasting
We launched a brand-new website as the club's digital home, and handle the digital communication at Varkenoord — right down to the narrowcasting on the screens throughout the complex. One consistent digital layer, from the first visit to the site to the screen beside the pitch.
The new website on tablet
Always up to date
The site is the beating heart of the club: upcoming matches, results, standings and club news are always up to date. That same digital layer feeds the narrowcasting on the screens across Varkenoord — from the canteen to beside the pitch, the same consistent story everywhere.
Digital partner
From website to the screens across the complex: one consistent digital environment.Digital partner — since 2025
Stefan Schoenmaker
Questions about this case, or thinking about a similar project? I'm happy to think along.
